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Archive for May, 2009

How To Increase Your Coaching Revenues With Information Products

Thursday, May 28th, 2009

I have met many different coaches - life coaches, career coaches, business coaches and many others, who think that the only way to make money with coaching is by providing one-on-one coaching services to their clients.

This is not true - there are many different ways to make money with your coaching services. The key to increasing your coaching revenues is creating information products that will add thousands of dollars to your bottom line, without increasing the amount of time you spend working.

Here are the different products and services that you can offer your clients:

- One-on-One Coaching Services. This is definitely the most popular way for coaches to make money with their coaching practice. Offering one-on-one services is usually the very first money-making thing that a coach does, and coaches continue doing this for a long time.

Offering one-on-one services will definitely brings in more revenue for your coaching business.

- Group Coaching is another great way to make money with your coaching business. When you do group coaching, both you and your group members get a ton of benefits. You get to work with many people in your target market, share your brilliance you’re your ideas.

They get to get your coaching at prices that are much lower than your one-on-one fees. This way everyone wins!

- Teleseminars. Teleseminars are classes that you can teach over the phone. Are there topics that your target market is interested in? Create a teleseminar on one of these topics and invite your target market to join you on these calls.

Teleseminars allow you to help many people at the same time and offer your target market access to your knowledge and expertise at a much lower fee.

- Home Study Guides. Package your knowledge and information into different media - audio, video, text documents, etc. Use these different documents to create Home Study Guides - packages that contain information in many different formats.

- Ebooks. Share your information through a text document - write and put together an ebook. Selling an ebook is another great way to add additional income streams to your coaching business.

I have just outlined four additional ways to start adding income streams to your coaching business. Pick one and start using it immediately to increase your revenues!

To learn how to create information products, join me for FREE Information Products Teleseminar at http://www.avocadoconsulting.com/in/

Biana Babinsky

Does Social Networking Work For Coaches?

Monday, May 4th, 2009

Lately I have been hearing from many coaches asking me how they can use Twitter to gain more coaching clients. In fact, I have talked to quite a few coaches who told me that Twitter isn’t working for them as means for getting coaching clients.

One life coach told me that she has been offering her free coaching session on Twitter for months, and no one has taken her up on her offer. She decided that Twitter wasn’t good for promoting her coaching business and decided to move on to other online marketing techniques.

Twitter and other social networking web sites are great for promoting a coaching business. However, just offering your free session is not the best way to use those social networking web sites. You need to have a plan for how to use social networking to promote your coaching business.

Here is what you must include in your plan:

Know Who You Want To Meet

You must have a profile of people you would like to connect with a twitter - your potential coaching clients, potential JV partners, etc.

If you don’t know who you want to meet, how will you meet them?

Once you know who you want to meet on social networking web sites, you can look and connect with these people, instead of connecting with people randomly. Just doing this will dramatically improve the results you are getting from social networking.

Get People Interested

Have a good mix of twits - something about you, something that gives back (retweeting others), something that helps others (tips, articles, ideas) and something that promotes your business.

It is about having a good mix and sharing what your followers enjoy.

Social Networking Web Sites Alone Are Not Enough

You need to have a way to invite your followers to take the next step with you - subscribe to your newsletter, attend a teleseminar, etc.

Once people who meet on social networking web sites are subscribed to your newsletter, you can continuously build a relationship with them and introduce your products and services to them.

Use Features Available To You On Social Networking Web Sites To Let Others Know About Your Coaching Business

Learn different features available to you on different social networking web sites to promote your business. For example:

- Use Twitterfeed to automatically post your blog posts to Twitter

- Use Facebook Events to promote your teleseminars and webinars on Facebook

- Use applications on LinkedIn to automatically post your blog posts to LinkedIn

There are many different tools available for you. Learn about them and incorporate them into your overall social networking strategy for your coaching business.

If you are not getting the results that you are looking for from the time you spend on social networking web sites, stop and create a plan. Your plan will help you spend less time on social networking web sites, while getting better results.

Need help creating a social networking plan for your coaching business? Join me for How To Make Thousands Of Dollars With Social Networking Training

Biana Babinsky