Does Social Networking Work For Coaches?
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Lately I have been hearing from many coaches asking me how they can use Twitter to gain more coaching clients. In fact, I have talked to quite a few coaches who told me that Twitter isn’t working for them as means for getting coaching clients.
One life coach told me that she has been offering her free coaching session on Twitter for months, and no one has taken her up on her offer. She decided that Twitter wasn’t good for promoting her coaching business and decided to move on to other online marketing techniques.
Twitter and other social networking web sites are great for promoting a coaching business. However, just offering your free session is not the best way to use those social networking web sites. You need to have a plan for how to use social networking to promote your coaching business.
Here is what you must include in your plan:
Know Who You Want To Meet
You must have a profile of people you would like to connect with a twitter - your potential coaching clients, potential JV partners, etc.
If you don’t know who you want to meet, how will you meet them?
Once you know who you want to meet on social networking web sites, you can look and connect with these people, instead of connecting with people randomly. Just doing this will dramatically improve the results you are getting from social networking.
Get People Interested
Have a good mix of twits - something about you, something that gives back (retweeting others), something that helps others (tips, articles, ideas) and something that promotes your business.
It is about having a good mix and sharing what your followers enjoy.
Social Networking Web Sites Alone Are Not Enough
You need to have a way to invite your followers to take the next step with you - subscribe to your newsletter, attend a teleseminar, etc.
Once people who meet on social networking web sites are subscribed to your newsletter, you can continuously build a relationship with them and introduce your products and services to them.
Use Features Available To You On Social Networking Web Sites To Let Others Know About Your Coaching Business
Learn different features available to you on different social networking web sites to promote your business. For example:
- Use Twitterfeed to automatically post your blog posts to Twitter
- Use Facebook Events to promote your teleseminars and webinars on Facebook
- Use applications on LinkedIn to automatically post your blog posts to LinkedIn
There are many different tools available for you. Learn about them and incorporate them into your overall social networking strategy for your coaching business.
If you are not getting the results that you are looking for from the time you spend on social networking web sites, stop and create a plan. Your plan will help you spend less time on social networking web sites, while getting better results.
Need help creating a social networking plan for your coaching business? Join me for How To Make Thousands Of Dollars With Social Networking Training
Biana Babinsky
Have a question or comment? Click here to comment on this post.
- Get coaching clients from social networking web sites such as Facebook and Twitter
- Build your list faster with social networking
- Turn your social networking connections into clients
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May 6th, 2009 at 11:44 am
Biana,
This is an excellent post! When I first began on Twitter, I didn’t have a plan and “talked to” whoever talked to me first. But when I formulated a plan, spending time on Twitter became far more valuable!
May 6th, 2009 at 11:48 am
Ellen, thank you for your comment! So glad to hear that you have a plan that helps you promote your business on Twitter. A plan is a must when you want to get results!
Biana Babinsky