Many coaches I know are still on the fence as to whether or not they should create information products. Here is a typical email I receive:

Biana, I am a new coach, I have only worked with about 5 clients. I have been hearing from many different sources that as a coach I need to diversify, create multiple streams of income, create information products and more.

What do you recommend to coaches in my position? How can I diversify my income streams and still continue coaching?”

This is a great question. Here is my response:

Your Business Is Still A Coaching Business

Creating information products does not mean that you have an information products business and not a coaching business. Your products are a part of your coaching business and they help you help more people with your coaching and create additional income for you.

The beauty of creating information products is that your information products help you reach more people with what you love - coaching!

What About The Other 99%?

Did you become a coach to help as many people as possible with your coaching gift? To help them use coaching to create better lives?

Truth is, very few people will sign up for one-on-one coaching. If just 1% of the people who come to your web site sign up for your coaching services (and 1% is a GREAT conversion rate, many coaches get a much lower one on their web sites), what about the other 99%? Who is helping these 99% of the people interested in what you have to offer, but who don’t want to sign up for one-on-one coaching?

You can either offer them a lower priced alternative to your one-on-one coaching, or they will work with someone else who will offer this alternative to them - you decide.

Best Part - Offer Products That Are The Best Fit For YOU

The best part about information products is that there are many types of information products that you can offer to your target market. Find the media you are most comfortable using and create a product!

If you don’t want to write an ebook, then teach a live class! Don’t want to offer a teleseminar, then create an audio recording. Or, start a coaching group. Or, create a membership site. Find a way that helps you share your gift with your target market, while still honoring your values and your gift. You will help more people, make a difference and create a business that you love!

For more information on creating information products, join me for the Make Thousands Of Dollars With Information Products Teleseminar Series

Biana Babinsky