Many of my clients come to me with almost exactly the same complaint. “I am spending 4-6 hours a day marketing, and it feels that I am just spinning the wheels, but I am not getting anywhere. I have been doing this for months and have no client to show for it.” - said a life coach to me recently.

I find with many of my clients that when they tell me that they feel like all they are doing is marketing, but they are not getting any results, they do not have a marketing plan.

A marketing plan is essential for your coaching business - it tells you what to do, when to do it and how to do it.

Here are some things to include in the marketing plan for your coaching business:

Decide on your target market for your coaching business

An effective target market usually translates into a profitable coaching business.

One of the most effective ways to market is to market to groups of people at once. If you are a parenting coach and your target market is parents, a great way to market is to speak to groups of parents.

If you are a dating coach and your target market is women in their 30’s, then single women groups on social networking web sites will be a great place to promote yourself.

In fact, knowing your target market will make marketing MUCH easier. And we all want to simplify our marketing, right?

Start building your list

People won’t buy from you the first time they encounter you. And if you don’t have a list, your first encounter will also be your last.

With the list, you will be able to keep in touch with your prospects, build relationships with them, and convert them into clients.

Find marketing techniques to use, and use them effectively

First, decide on which techniques you want to use. Social networking, article marketing, blogging, search engine optimization, etc - there are many.

Learn exactly how to use them and learn which outcomes you should expect. Randomly posting blog posts, writing articles or posting on Twitter on Facebook will not bring in results.

Knowing exactly which results to expect and how to use marketing techniques to get these results is what will help you get more coaching clients.

Make sure to create a plan for all of this - you will spend less time marketing, while getting much better results!

Need help marketing your coaching business? Get the FREE Report, How To Get Coaching Clients Online

Biana Babinsky

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This entry was posted on Wednesday, July 15th, 2009 at 2:48 pm and is filed under Coach Training, Coaching Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.