Many coaches have been telling me that one of the biggest challenges they have had is that they can’t fill up heir teleseminars. No matter what they do, very few people sign up for their teleseminars.

If no one is signing up for your teleseminars, there are a few things you need to look into:

Is Your Target Marketing Interested In The Topic Of The Teleseminar?

I have seen this many times. Very often coaches offer a teleseminar on a topic that interests the coach, but no the coach’s target market. And since the topic does not interest the target market, very few people (if any!) sign up for it.

Don’t ever offer a teleseminar on a topic that interests you. Instead, research the topics that your target market is interested in, and offer teleseminars on those topics.

Teleseminar Sales Letter Is Not Effective

If your teleseminar topic is of interest to your target market, then your target market will come to your teleseminar sales page to learn more about it.

Once your target market is on your sales page, your sales copy must do a good job selling your teleseminar. If the sales copy does not convince your target market to register, you will not get any teleseminar participants.

Make sure that your sales copy does a great job promoting the benefits that your target market will receive when they register for your teleseminar.

You Do Not Have A Marketing Plan For Promoting Your Teleseminar

No marketing plan usually translates into no teleseminar participants. Make sure to create a plan for promoting your teleseminar before you start promoting it. This way you will get many more people to attend it.

Here are some of the best places to promote your teleseminar: your list, social networking web sites, your blog, groups you are a member of.

Learn how to get more teleseminar participants on social networking web sites such as Facebook and Twitter during the How To Fill Your Teleseminars With Social Networking Web Sites Teleseminar.

Biana Babinsky

Recently I received a following e-mail from a career coach:

“I am a career coach and have been one for a while. It seems that in today’s tough job market there are many unemployed people, which is supposedly a career coach’s target market. However, I find that my prospects tell me that they can’t afford my career coaching services.

What should I do so that I can get more career coaching clients willing to pay for my services?”

Biana says: What a great question! My definition of a target market are people who need, want and can afford your career coaching services.

It looks like you have 2 out of 3 - they want and need your services, but they cannot afford them. So what should you do?

Whatever you do, do not lower the price of your services! When you lower your service prices, the message that you are sending to the world is that you do not value the services that you provide. If you do not value them, your clients will not value them either.

Instead of lowering your service prices, how about creating lower priced products and services? Group coaching, e-books, teleseminars, workshops, membership programs - all of these will help you deliver information to your target market at a lower price than your one-on-one career coaching services.

For example, you can create:

- “How To Get Your Dream Job” e-book

- A three-month coaching program, “How to get back into job search after being laid off”

- A teleseminar on how to create an effective resume

and much more.

Find out what your target market needs and create an information product with that information. Then, when someone can’t afford your career coaching rates, offer them the information product instead. To learn how to create information products, get the How To Create Information Products Guide

Biana Babinsky

If you are like many service professionals I know, you probably submit your articles to article directories once in a while. So what do you do and how do you write these articles to more results from them? How do you get more web site traffic, more leads and more clients from your articles?

My recommendation is to think about what you want your article to accomplish before you write it and submit it to article directories.

The goal of your article is to have your article readers to click on the link in the Resource Box and subscribe to your newsletter. So how do you do that?

- Write an article of interest to your target market

- Create a headline that makes people want to read your article

- Make your Resource Box a continuation of your article

- Offer a free resource in the Resource Box that is of interest to everyone reading the article

- Create a good squeeze page that offers the free resource in exchange for an email address

- Link to the squeeze page from the Resource Box

Your article is a mini-funnel that leads a person to subscribe to your newsletter.

For more information on building your list with article marketing, get the How To Build Your List With Article Marketing Study Guide