Are you a coach, wondering whether you should write an ebook or not? If you are still considering creating an e-book for your business, here are just some of the reasons for why you should create an e-book for your business right now:

Being An E-book Author Brands You As An Expert In Your Field

If you look at people who are considered experts in their respective fields, you will see that one of the things that many of these experts do is write. They write and publish books, e-books, articles, blogs, etc. When you tell your potential clients that you are an e-book author, you are seen as someone who knows a lot about the subject area and who is an expert in their field.

Your potential clients want to work with an expert. So when they see that you are an author, more of them will want to work with you.

You Can Help Many People With Your E-book

As a coach, you want to help as many people as possible with your gift and expertise. You want to help as many people as possible to improve their lives.

However, there are only so many people you can help if you only offer one-on-one coaching services. Once you fill up your service roster with 10-20 clients, it will be hard to help many more people than that.

With e-books you can help many more people with your gift and expertise. Once you write your e-book and set up your e-book selling system, you can help 10 people with your e-book or you can help 1,000 people with your e-book. You will not have to spend any time on the actual selling process, and, therefore, will be able to help many more people with your e-book.

Your E-book Is Your Passive Income Stream

This means that your e-book is sold online without any involvement from you. You can sell your e-book on your web sites 24/7/365. Even if you are on vacation, your customers can still visit your web site, buy your e-book and immediately download it.

Your passive income stream works for you passively, without your involvement, thus leaving you time for marketing and working on other income streams.

You Can Create Other Products Based On Your E-book

As you start selling information products, you will see that different people learn differently. While some love e-books, other prefer seminars, audio books, teleseminars and other products. The good news is that you can reuse all of your e-book materials and turn your e-book into other products, such as seminars, audio books, teleseminars and more. Read How To Turn One Ebook Into Multiple Streams Of Income post on more information on this.

Learn the easy and effective process for creating your own ebook in the How To Create An Effective Ebook That Will Make You Money Study Guide, available at http://www.marketingsalad.com/ebooks.html

Are you a coach who has written an ebook? Or are you in the process of creating one?

I have great news for you! Selling your actual e-book is not the only way to monetize it! Here is how to turn your one e-book into multiple streams of income:

- Create A Teleseminar. Use some of the material you have in the e-book to create an hour-long teleseminar. Your e-book is long, and you will not use all the material in the e-book for this one teleseminar.

You can teach this teleseminar free, and use the teleseminar to help you build your list.

- Record The Teleseminar. You can now use the recording in many different ways: you can give it away as a bonus with purchase of the e-book, or you can create an audio download or a CD that you can sell on your web site. You can also use it as a free giveaway for those who subscribe to your newsletter.

- Create A Teleseminar Series Out Of The E-book. In this case you can turn each 1-2 chapters into one call. You should also record the calls and turn the recordings and the e-book materials into a Home Study Guide.

Now you have created a large product by just using the information that you have compiled for your ebook.

- Turn Each Chapter Of The E-book Into A Special Report. To do that, add additional material and expand each chapter to make it into a stand-alone special report. Now you can use each one of these stand-alone special reports. You can sell them online, give some away as bonuses, etc.

- Create Exercises For Every Chapter and use them with your one-on-one clients. This is a great value-add to your one-on-one services.

- Promote Other Products In The E-book. Many times e-book authors forget that the book itself is not necessarily the end product. You should view your ebook as an intermediate product in your marketing funnel. Include information about your other products and services, as well as links to your web site and other resources at the end of your e-book.

Take advantage of multiple possible ways to use the material in your e-book. Create new products and teleclasses based on the material you present in the e-book in addition to selling the book itself. This way you can create additional income streams for yourself and your business.

Learn how to create an effective e-book during the How To Create An Effective Ebook That Will Make You Money Teleseminar

Are you a life coach, looking to improve your social networking skills? Many life coaches have been asking me about how to get more clients on social networking web sites. Here is how:

Create An Effective Social Networking Profile

Very often I visit potential networking partners’ profile to learn more about them, visit their web site and to learn more about them. Unfortunately, very often their profiles don’t contain enough information about them and about what they do. What is even worse, they do not have links to their web site!

If you are a life coach, who is using social networking web sites to get clients, you must list your web site address in your profile. If you don’t, how will your potential clients find out more about what you do?

Connect With Your Target Market

Very often I see life coaches not putting any thought into who they should be connecting with. They just connect with anyone who asks, and, as a result, their connects are very untargeted.

Since you are using social networking web sites to find clients, make sure that you connect with your potential clients. Spend the time on social networking web sites to purposely connect with people who you want to do business with.

Ask Your Target Market To Take The Next Step With You

Very often I ask my clients, who are life coaches, “What is the next step that you want your potential clients who you met on social networking web sites to take with you?”

Many times they say: “I want them to become my clients.”

Thing is, it is hard to convert someone you just met on social networking web sites into a client. It is much easier to turn them into newsletter subscribers and then build a relationship with them. That way it will be much easier to turn them into clients.

So ask your social networking connections to take the next step with you, to subscribe to your newsletter. It is much easier to convince your connections to subscribe to your newsletter than to become your clients.

Use this three-step plan to get more life coaching clients using social networking! Here are a few study guides that will help you get better social networking results:

How To Build Your List With Social Networking

How To Create Your Social Networking Strategy

How To Use Twitter To Promote Your Business