Are You Making This Huge Mistake In Your Coaching Business?
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Here is a mistake that I see many coaches make and this mistake is preventing them from getting more coaching clients and charging the rates that they deserve.
What is this mistake? The mistake is that they treat coaching as if were a commodity. First, what is a commodity? A commodity is a good or service that you sell, that is no different from anyone else’s similar good or service.
Let me give you a few examples of what this means, and since I love to cook, this will be food-related examples. When you go to the grocery store to buy sugar, and you don’t care about the brand, you buy whichever one is cheaper. This makes sugar a commodity.
When you go to buy salt, or pepper, and you are just comparing on price, this product a commodity for you. You are just looking for the best price, and nothing else.
Exactly the same thing happens when coaches introduce themselves as a “business coach”, “life coach”, “career coach” or just “coach”. When you do that, you introduce yourself as a commodity - there are many business coaches, life coaches, career coaches and just coaches around.
And when you do not differentiate yourself, you let your clients pick a coach based on price alone. When you have a potential client who is choosing between three different business coaches, how will she ever choose is all she has to go by is that each person is a business coach? She will choose based on the price alone, and she will go with the one who offers her the best price.
Instead, you should not call yourself a business coach and compete with all the other business coaches. Share what is unique about you and how you help your clients, so that your clients choose to work with YOU, and not with a generic business coach!
Next week I will share with you how to make your coaching business unique, so that you can stop being a commodity. Make sure to subscribe to our feed, so that you do not miss the post.
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