How To Attract Clients Who Want To Work With YOU
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Last week I wrote a blog post on How to stop treating your coaching business as a commodity. When you treat your coaching business as a commodity, your potential clients will compare your prices to other coaches’ prices and hire the least expensive one, because that is only way you are giving them for comparison.
On the other hand, when you stop calling yourself “business coach”, “life coach”, “career coach” or just “coach”, and show the value you provide instead, your potential clients will look at your approach and your value to see whether they resonate with them.
See the difference in these approaches? Let’s talk about how to create a value approach that will distinguish you from everyone one else in your field:
1. Define Your Target Market Very Clearly. It is impossible to show how valuable your coaching services are, if you don’t know WHO will benefit from them. If your current target market is everyone, or a very large group of people, you must define your target market clearly.
Defining your target market is the first step to showing the value you provide and differentiating yourself from everyone else in the market.
2. Research Your Target Market. Once you define your target market, you want to learn as much as you can about it. Learn what your target market wants, needs, and is interested in. What are they interested in learning about? What are the issues they are experiencing? What do they need help with?
One of the best ways to do this research is to connect with your target market on social networking web sites such as Facebook and Twitter, and learn what your target market is talking about there.
3. Define WHAT You Provide. Define the value that you provide to your target market and don’t use the words “coach” or “coaching”. The best way to do that is to find a problem that your target market needs solved and define what you provide in terms of that problem.
For example, if you are a weight loss coach, you help people lose those extra pounds.
You can learn in detail how to create your marketing message that will get you clients in our How To Create A Marketing Message That Will Get You Clients Audio Recording
More posts about attracting clients to your business:
- Stop Spinning Your Wheels And Start Getting Results With Your Coaching Business
- Coaches, Get Rid Of The About Coaching Web Page Now!
- Does Social Networking Work For Coaches?
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- Get coaching clients from social networking web sites such as Facebook and Twitter
- Build your list faster with social networking
- Turn your social networking connections into clients
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