Are you a coach, wondering whether you should write an ebook or not? If you are still considering creating an e-book for your business, here are just some of the reasons for why you should create an e-book for your business right now:

Being An E-book Author Brands You As An Expert In Your Field

If you look at people who are considered experts in their respective fields, you will see that one of the things that many of these experts do is write. They write and publish books, e-books, articles, blogs, etc. When you tell your potential clients that you are an e-book author, you are seen as someone who knows a lot about the subject area and who is an expert in their field.

Your potential clients want to work with an expert. So when they see that you are an author, more of them will want to work with you.

You Can Help Many People With Your E-book

As a coach, you want to help as many people as possible with your gift and expertise. You want to help as many people as possible to improve their lives.

However, there are only so many people you can help if you only offer one-on-one coaching services. Once you fill up your service roster with 10-20 clients, it will be hard to help many more people than that.

With e-books you can help many more people with your gift and expertise. Once you write your e-book and set up your e-book selling system, you can help 10 people with your e-book or you can help 1,000 people with your e-book. You will not have to spend any time on the actual selling process, and, therefore, will be able to help many more people with your e-book.

Your E-book Is Your Passive Income Stream

This means that your e-book is sold online without any involvement from you. You can sell your e-book on your web sites 24/7/365. Even if you are on vacation, your customers can still visit your web site, buy your e-book and immediately download it.

Your passive income stream works for you passively, without your involvement, thus leaving you time for marketing and working on other income streams.

You Can Create Other Products Based On Your E-book

As you start selling information products, you will see that different people learn differently. While some love e-books, other prefer seminars, audio books, teleseminars and other products. The good news is that you can reuse all of your e-book materials and turn your e-book into other products, such as seminars, audio books, teleseminars and more. Read How To Turn One Ebook Into Multiple Streams Of Income post on more information on this.

Learn the easy and effective process for creating your own ebook in the How To Create An Effective Ebook That Will Make You Money Study Guide, available at http://www.marketingsalad.com/ebooks.html

I have met many different coaches - life coaches, career coaches, business coaches and many others, who think that the only way to make money with coaching is by providing one-on-one coaching services to their clients.

This is not true - there are many different ways to make money with your coaching services. The key to increasing your coaching revenues is creating information products that will add thousands of dollars to your bottom line, without increasing the amount of time you spend working.

Here are the different products and services that you can offer your clients:

- One-on-One Coaching Services. This is definitely the most popular way for coaches to make money with their coaching practice. Offering one-on-one services is usually the very first money-making thing that a coach does, and coaches continue doing this for a long time.

Offering one-on-one services will definitely brings in more revenue for your coaching business.

- Group Coaching is another great way to make money with your coaching business. When you do group coaching, both you and your group members get a ton of benefits. You get to work with many people in your target market, share your brilliance you’re your ideas.

They get to get your coaching at prices that are much lower than your one-on-one fees. This way everyone wins!

- Teleseminars. Teleseminars are classes that you can teach over the phone. Are there topics that your target market is interested in? Create a teleseminar on one of these topics and invite your target market to join you on these calls.

Teleseminars allow you to help many people at the same time and offer your target market access to your knowledge and expertise at a much lower fee.

- Home Study Guides. Package your knowledge and information into different media - audio, video, text documents, etc. Use these different documents to create Home Study Guides - packages that contain information in many different formats.

- Ebooks. Share your information through a text document - write and put together an ebook. Selling an ebook is another great way to add additional income streams to your coaching business.

I have just outlined four additional ways to start adding income streams to your coaching business. Pick one and start using it immediately to increase your revenues!

To learn how to create information products, join me for FREE Information Products Teleseminar at http://www.avocadoconsulting.com/in/

Biana Babinsky

How many times has this happened to you? You are talking to a prospect who sounds like a perfect client. You have had a wonderful conversation and you are really looking forward to working together. But at the last minute, as soon as the prospect hears about how much you charge, the prospect says: “I can’t afford this!”

So, what do you do? You have three options:

Option 1: Lower Your Prices To Accommodate This Client

I have to tell you, this is the worst option. I teach my students to never lower their coaching prices.

When you lower your prices the message that you are sending out to the world is “I do not value my own services, so I am lowering my prices.” If you do not value your services, no one else will either.

Even if the client decides to hire you at the lower rate, you will secretly resent the client and will not be able to be your best with this client. This is a lose-lose situation for both of you.

Option 2: Be Polite, But Stand Your Ground

Tell the potential client that you would love to work with them, but your rates are your rates, and that’s what you charge.

Better than option #1, but you still did not help the client and did not earn any more money. This is why we have:

Option 3: Recommend A Lower Priced Product

This is the best option for both you and the potential client. Not everyone is going to become your one-on-one client. But you still want to help as many people as possible, but not necessarily by working one-on-one with each of them.

Offering products to people who can’t afford your services helps you in many different ways. You are able to help them without having to lower your fee. And you are able to make money - a win-win for both of you!

So, how can you offer products to your potential customers? Here are a few options:

Create Your Own Products

Here are some products you can create:

- E-books.

- Audio Products. Record yourself on your computer, record an interview with you or someone else, record a class or workshop, etc.

- Teleseminars. Teach a class over the phone.

- Membership Web Site. Repackage your knowledge, and help your target market in a group setting.

Want to create your own products? Learn how to do that in the How To Create Information Products Guide, available at http://www.marketingsalad.com/products.html

Or, you can

Offer Other People’s Products

So what if you don’t have any products for sale (yet!) and you need to recommend a product to someone today? Recommend other people’s products! You can recommend other people’s products and still earn money with them!

Recommend books. Books are great to learn from and inexpensive to purchase, so most all of your potential clients will be able to afford them. Join an affiliate program at Amazon or some other online bookseller and you will be able to recommend books and earn money. An affiliate program is a program that lets you recommend someone else’s products, while earning commissions on every sale that you refer.

Recommend products from other online business owners. If you have used another business owner’s products and think that your clients and potential clients will benefit from those products as well, join the business owner’s affiliate program and earn money by recommending their products.

It may not be obvious from the business owner’s web site whether they offer an affiliate program or not. If you want to recommend someone’s products, but you can’t find an affiliate program on their web site, you may want to e-mail the business owner personally and ask if they offer an affiliate program.

Want to recommend my products? Click here to join my affiliate program and earn 40% commissions on every sale!

Biana Babinsky