Are you a coach who has written an ebook? Or are you in the process of creating one?

I have great news for you! Selling your actual e-book is not the only way to monetize it! Here is how to turn your one e-book into multiple streams of income:

- Create A Teleseminar. Use some of the material you have in the e-book to create an hour-long teleseminar. Your e-book is long, and you will not use all the material in the e-book for this one teleseminar.

You can teach this teleseminar free, and use the teleseminar to help you build your list.

- Record The Teleseminar. You can now use the recording in many different ways: you can give it away as a bonus with purchase of the e-book, or you can create an audio download or a CD that you can sell on your web site. You can also use it as a free giveaway for those who subscribe to your newsletter.

- Create A Teleseminar Series Out Of The E-book. In this case you can turn each 1-2 chapters into one call. You should also record the calls and turn the recordings and the e-book materials into a Home Study Guide.

Now you have created a large product by just using the information that you have compiled for your ebook.

- Turn Each Chapter Of The E-book Into A Special Report. To do that, add additional material and expand each chapter to make it into a stand-alone special report. Now you can use each one of these stand-alone special reports. You can sell them online, give some away as bonuses, etc.

- Create Exercises For Every Chapter and use them with your one-on-one clients. This is a great value-add to your one-on-one services.

- Promote Other Products In The E-book. Many times e-book authors forget that the book itself is not necessarily the end product. You should view your ebook as an intermediate product in your marketing funnel. Include information about your other products and services, as well as links to your web site and other resources at the end of your e-book.

Take advantage of multiple possible ways to use the material in your e-book. Create new products and teleclasses based on the material you present in the e-book in addition to selling the book itself. This way you can create additional income streams for yourself and your business.

Learn how to create an effective e-book during the How To Create An Effective Ebook That Will Make You Money Teleseminar

Recently I received a following e-mail from a career coach:

“I am a career coach and have been one for a while. It seems that in today’s tough job market there are many unemployed people, which is supposedly a career coach’s target market. However, I find that my prospects tell me that they can’t afford my career coaching services.

What should I do so that I can get more career coaching clients willing to pay for my services?”

Biana says: What a great question! My definition of a target market are people who need, want and can afford your career coaching services.

It looks like you have 2 out of 3 - they want and need your services, but they cannot afford them. So what should you do?

Whatever you do, do not lower the price of your services! When you lower your service prices, the message that you are sending to the world is that you do not value the services that you provide. If you do not value them, your clients will not value them either.

Instead of lowering your service prices, how about creating lower priced products and services? Group coaching, e-books, teleseminars, workshops, membership programs - all of these will help you deliver information to your target market at a lower price than your one-on-one career coaching services.

For example, you can create:

- “How To Get Your Dream Job” e-book

- A three-month coaching program, “How to get back into job search after being laid off”

- A teleseminar on how to create an effective resume

and much more.

Find out what your target market needs and create an information product with that information. Then, when someone can’t afford your career coaching rates, offer them the information product instead. To learn how to create information products, get the How To Create Information Products Guide

Biana Babinsky

Many coaches I know are still on the fence as to whether or not they should create information products. Here is a typical email I receive:

Biana, I am a new coach, I have only worked with about 5 clients. I have been hearing from many different sources that as a coach I need to diversify, create multiple streams of income, create information products and more.

What do you recommend to coaches in my position? How can I diversify my income streams and still continue coaching?”

This is a great question. Here is my response:

Your Business Is Still A Coaching Business

Creating information products does not mean that you have an information products business and not a coaching business. Your products are a part of your coaching business and they help you help more people with your coaching and create additional income for you.

The beauty of creating information products is that your information products help you reach more people with what you love - coaching!

What About The Other 99%?

Did you become a coach to help as many people as possible with your coaching gift? To help them use coaching to create better lives?

Truth is, very few people will sign up for one-on-one coaching. If just 1% of the people who come to your web site sign up for your coaching services (and 1% is a GREAT conversion rate, many coaches get a much lower one on their web sites), what about the other 99%? Who is helping these 99% of the people interested in what you have to offer, but who don’t want to sign up for one-on-one coaching?

You can either offer them a lower priced alternative to your one-on-one coaching, or they will work with someone else who will offer this alternative to them - you decide.

Best Part - Offer Products That Are The Best Fit For YOU

The best part about information products is that there are many types of information products that you can offer to your target market. Find the media you are most comfortable using and create a product!

If you don’t want to write an ebook, then teach a live class! Don’t want to offer a teleseminar, then create an audio recording. Or, start a coaching group. Or, create a membership site. Find a way that helps you share your gift with your target market, while still honoring your values and your gift. You will help more people, make a difference and create a business that you love!

For more information on creating information products, join me for the Make Thousands Of Dollars With Information Products Teleseminar Series

Biana Babinsky

I have met many different coaches - life coaches, career coaches, business coaches and many others, who think that the only way to make money with coaching is by providing one-on-one coaching services to their clients.

This is not true - there are many different ways to make money with your coaching services. The key to increasing your coaching revenues is creating information products that will add thousands of dollars to your bottom line, without increasing the amount of time you spend working.

Here are the different products and services that you can offer your clients:

- One-on-One Coaching Services. This is definitely the most popular way for coaches to make money with their coaching practice. Offering one-on-one services is usually the very first money-making thing that a coach does, and coaches continue doing this for a long time.

Offering one-on-one services will definitely brings in more revenue for your coaching business.

- Group Coaching is another great way to make money with your coaching business. When you do group coaching, both you and your group members get a ton of benefits. You get to work with many people in your target market, share your brilliance you’re your ideas.

They get to get your coaching at prices that are much lower than your one-on-one fees. This way everyone wins!

- Teleseminars. Teleseminars are classes that you can teach over the phone. Are there topics that your target market is interested in? Create a teleseminar on one of these topics and invite your target market to join you on these calls.

Teleseminars allow you to help many people at the same time and offer your target market access to your knowledge and expertise at a much lower fee.

- Home Study Guides. Package your knowledge and information into different media - audio, video, text documents, etc. Use these different documents to create Home Study Guides - packages that contain information in many different formats.

- Ebooks. Share your information through a text document - write and put together an ebook. Selling an ebook is another great way to add additional income streams to your coaching business.

I have just outlined four additional ways to start adding income streams to your coaching business. Pick one and start using it immediately to increase your revenues!

To learn how to create information products, join me for FREE Information Products Teleseminar at http://www.avocadoconsulting.com/in/

Biana Babinsky

How many times has this happened to you? You are talking to a prospect who sounds like a perfect client. You have had a wonderful conversation and you are really looking forward to working together. But at the last minute, as soon as the prospect hears about how much you charge, the prospect says: “I can’t afford this!”

So, what do you do? You have three options:

Option 1: Lower Your Prices To Accommodate This Client

I have to tell you, this is the worst option. I teach my students to never lower their coaching prices.

When you lower your prices the message that you are sending out to the world is “I do not value my own services, so I am lowering my prices.” If you do not value your services, no one else will either.

Even if the client decides to hire you at the lower rate, you will secretly resent the client and will not be able to be your best with this client. This is a lose-lose situation for both of you.

Option 2: Be Polite, But Stand Your Ground

Tell the potential client that you would love to work with them, but your rates are your rates, and that’s what you charge.

Better than option #1, but you still did not help the client and did not earn any more money. This is why we have:

Option 3: Recommend A Lower Priced Product

This is the best option for both you and the potential client. Not everyone is going to become your one-on-one client. But you still want to help as many people as possible, but not necessarily by working one-on-one with each of them.

Offering products to people who can’t afford your services helps you in many different ways. You are able to help them without having to lower your fee. And you are able to make money - a win-win for both of you!

So, how can you offer products to your potential customers? Here are a few options:

Create Your Own Products

Here are some products you can create:

- E-books.

- Audio Products. Record yourself on your computer, record an interview with you or someone else, record a class or workshop, etc.

- Teleseminars. Teach a class over the phone.

- Membership Web Site. Repackage your knowledge, and help your target market in a group setting.

Want to create your own products? Learn how to do that in the How To Create Information Products Guide, available at http://www.marketingsalad.com/products.html

Or, you can

Offer Other People’s Products

So what if you don’t have any products for sale (yet!) and you need to recommend a product to someone today? Recommend other people’s products! You can recommend other people’s products and still earn money with them!

Recommend books. Books are great to learn from and inexpensive to purchase, so most all of your potential clients will be able to afford them. Join an affiliate program at Amazon or some other online bookseller and you will be able to recommend books and earn money. An affiliate program is a program that lets you recommend someone else’s products, while earning commissions on every sale that you refer.

Recommend products from other online business owners. If you have used another business owner’s products and think that your clients and potential clients will benefit from those products as well, join the business owner’s affiliate program and earn money by recommending their products.

It may not be obvious from the business owner’s web site whether they offer an affiliate program or not. If you want to recommend someone’s products, but you can’t find an affiliate program on their web site, you may want to e-mail the business owner personally and ask if they offer an affiliate program.

Want to recommend my products? Click here to join my affiliate program and earn 40% commissions on every sale!

Biana Babinsky